E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey is a comprehensive guide for students and managers navigating the digital business landscape. The text provides a structured framework for planning, implementing, and improving e-business strategies across various organizational types Key topics include: Strategic Foundations: Defining e-business and e-commerce, and analyzing the macro-environment Applications: Detailed coverage of supply chain management, e-procurement, and e-marketing Implementation: Practical insights into change management, system analysis, design, and performance measurement The book features extensive case studies on leaders like Google, Facebook, and Dell, alongside professional interviews and online learning resources